
<p>As Director of Engineering Operations, Geoff Bomba is a Principal and a member of the Forell | Elsesser’s executive management team. Geoff helps drive business growth through resource planning and ensuring efficiency and creativity of our delivery methodology. Using cutting-edge performance-based design methodologies, Geoff develops engineering standards, systems, and quality controls that enhance Forell | Elsesser’s forward-thinking approach to bringing architectural visions alive. He maintains our high bar for exceptional work through a consistent embrace of technology and tools across all projects.</p>



<p>Since joining the firm in 2003, Geoff has been a leader in the engineering design of complex buildings and he has worked on educational, institutional, performing arts, laboratory, and historic renovation projects. Emphasizing customized solutions, Geoff plays a hands-on role in design-focused projects, taking challenging architectural visions and transforming them into elegant, buildable solutions, while always keeping a project’s specific needs in mind. Through his work on existing buildings and historic retrofits, Geoff brings new technologies to leverage the existing building structure capacity and minimize the impact of upgrades on the building itself.</p>



<p>Geoff is dedicated to advancing seismic design and structural performance. He was part of a collaborative team with the National Science Foundation and the Earthquake Engineering Resource Institute to better understand the structural response of high-performance structures in the 2011 Tohoku Japanese Earthquake. He also works with local university researchers to explore new composite connections for steel structures, evaluate damage from earthquakes, and develop new seismic isolation technology. Geoff is a California licensed Structural Engineer and received a Bachelor’s degree from Rensselaer Polytechnic Institute (RPI) and a Master’s degree in Earthquake Engineering from Stanford University.</p>



<h6 class="wp-block-heading"><strong>Professional Associations</strong></h6>



<ul class="wp-block-list">
<li>Structural Engineers Association of California (SEAOC),&nbsp;Seismology Committee, Past State Chair</li>



<li>Earthquake Engineering Research Institute (EERI)</li>



<li>San Francisco Planning Urban Research (SPUR)</li>



<li>Structural Engineers Association of Northern California (SEAONC)</li>
</ul>


Salesforce, East Tower, Office TI

Nueva School, Arts & Administration Building

Nueva School, Library Addition

Gregory Bateson Office Building, Seismic Retrofit

OBO Consular Office Building, Adana Turkey

Kramlich Residence

Laguna Honda Hospital & Rehabilitation Center

Meta, MPK 21

Utah State Capitol Seismic Retrofit

Pasadena City Hall, Seismic Retrofit

Oregon Supreme Court, Modernization and Seismic Retrofit

LBNL, Building 33, General Purpose Laboratory

LBNL, Building 15, Advance Light Source User Support

UC Santa Cruz Porter College Residence B Retrofit & Additions

Oregon State Capitol, Seismic Retrofit

UC Santa Cruz Porter College Residence A Retrofit & Additions

University of California, Berkeley, Simpson Training Center

UC Berkeley California Memorial Stadium Seismic Upgrade

Stanford University, Bass Biology Research Building

Nueva School, Hillside Complex

Lick-Wilmerding High School, Expansion & Renovation

San Francisco Planning + Urban Research (SPUR) Urban Center

Berkeley Art Museum & Pacific Film Archive (BAMPFA)

Meta, MPK 22

Director of Engineering Operations

Geoff Bomba


<p>Simin Naaseh is a Senior Principal, and serves as the Chair of the Board of Directors of Forell | Elsesser. She previously served as the firm’s CEO until August 2020. Simin is a recognized leader in the A/E/C industry and has devoted much time serving in leadership positions in many professional organizations. She thrives on building strong relationships with clients and colleagues and applies this strength internally to foster a collaborative working environment. She enjoys design-build projects and is a Designated Design-Build Professional (DBIA). Simin has an interest in large-scale and complex projects particularly because of their intrinsically collaborative nature. With a history of managing both large and small projects since 1983, Simin also recognizes that the key to a project’s success is working closely with clients to create a customized solution to suit each client’s goals, whether that means attention to seismic performance, cost-effectiveness, or a fast schedule.</p>



<p>Under her leadership as former CEO and president, Simin deepened the firm’s traditions of technical excellence and exceptional service and reinvigorated its long-standing tradition of investing in research and development. Simin’s special interest in advancing the firm as one of the most innovative structural engineering firms in the nation is shared by the new generation of firm leaders who continue to advance this goal. Simin is invested in mentoring the firm’s young staff, with an emphasis on supporting women and minorities to develop as leaders in the firm. Simin received a Bachelor’s degree from the University of Azar Abadegan in Tabriz, Iran, and a Master’s degree from the University of Michigan, in Ann Arbor.</p>



<p>When she is not busy with contributing to Forell | Elsesser’s success, Simin can be found hiking, cooking with her family, or indulging in her passion for music.</p>



<h6 class="wp-block-heading"><strong>Professional Associations</strong></h6>



<ul class="wp-block-list">
<li>Structural Engineers Association of Northern California (SEAONC), Fellow, Past-President</li>



<li>Design-Build Institute of America, Western Pacific Region (DBIA WPR), Board Member</li>



<li>OSHPD Hospital Building Safety Board Member (HBSB), Former Member 2008-2016</li>



<li>American Institute of Architects, San Francisco&nbsp;(AIASF), Former Public Board Member</li>



<li>Earthquake Engineering Research Institute (EERI), Member</li>



<li>San Francisco Planning + Urban Research (SPUR), Member</li>



<li>California Preservation Foundation (CPF), Past Trustee</li>
</ul>


University of California, Berkeley, Weill Life Sciences Building Addition

San Francisco Public Utilities Commission (SFPUC), Biosolids Digester Facilities Project

University of California, Berkeley, Heathcock Hall, College of Chemistry

BioMed Realty, Lincoln Center, Life Science Development

San Bernardino County, Valley Communications Center

Martin Luther King, Jr. Civic Center, Berkeley, CA

UC Merced Downtown Campus

San Francisco State University, George and Judy Marcus Hall for the Liberal and Creative Arts

Pixar Animation Studios’ Film Production Facility

201 Post Street Seismic Rehabilitation

San Francisco City Hall, Seismic Retrofit

San Francisco 911 Emergency Communications Center

USF, John Lo Schiavo Center for Science and Innovation

UCSF, Wayne & Gladys Valley Center for Vision

UC Berkeley Undergraduate Academic Building

Santa Clara University Leavey Events Center

Santa Clara University Harrington Learning Center, Sobrato Technology Center, & Orradre Library

San Francisco State University, Mashouf Wellness Center

California State University, Sacramento, The WELL Center

Genentech Manufacturing Facility CCP2

Genentech Building 50

UCSF Parnassus Ray & Dagmar Dolby Regeneration Medicine

San Francisco International Airport Rental Car Parking Garage

San Francisco International Airport North & South Public Parking Garages

UCSF Parnassus Clinical Sciences Building

Senior Principal

Simin Naaseh


<p>As an Engineer, John thrives in integrating his analytic mindset with a keen interest in the manner with which people interact with their environment. This is exemplified through a range of previous work experiences across multiple civil engineering fields and an interdisciplinary design project working on short term housing solutions with the City of San Jose and Habitat for Humanity as an undergraduate at Santa Clara University.&nbsp; As a graduate student at Stanford University, John turned his attention to improving his structural engineering knowledge base, particularly focusing on earthquake resistant design and sustainably built structures.&nbsp; His studies into sustainable materials and Life Cycle Assessment practices allow him to better assess the impact of structural engineering and construction practices on people and the environment.</p>



<p>When not working, John is an avid endurance athlete, having run on Santa Clara University’s cross country and track team.  When not running, he can be found outside biking, hiking, and enjoying a good game of bocce ball in the park. He also enjoys music and cooking.</p>



<h6 class="wp-block-heading">Professional Associations</h6>



<ul class="wp-block-list">
<li>Structural Engineers Association of Northern California (SEAONC),</li>
</ul>


Projects

Team

Categories